Tuesday, 6 October 2015

Positives and negatives of working by myself

There are both positives and negatives of working by myself as opposed to working in a group.
One positive of working by myself if that i can work around myself and do not having to deal with the issues that surround other people having a busy schedule which means that it is easier for me to shoot my music video.
However a negative of this is that i have to deal with the full work load myself, which can mean added stress i am responsible for editing, shooting and everything else to do with my final production piece.

Another positive of working by myself if that there are no conflicting opinions within a group which can make it more difficult to move forward and create a final product that all members of the group are happy with.
However this also means that there is less constructive criticism of the work which means it is easier to make mistake that one person may not pickup on. i can get around this though my asking people for feedback on the video through final editing and asking them for ways in which i can improve my music video.

Monday, 5 October 2015

controversial music video




Filming group

In this project I will be working by myself, this may allow me to be more efficient because I will not have to work around other people, I can do all the work by myself and hopefully shoot within a shorter time scale.

Thursday, 1 October 2015

Music video director

One famous Music video director is Hiro Murai.
He has directed music videos such as, Childish Gambino Sober and Flying Lotus never catch me featuring Kendrick Lamar.

Hiro Murai's background illustration and visual effects means his videos are full of incredibly subtle tricks, forcing the viewers eyes to looks at every inch of the screen.
 his video for Flying lotus is as example that he doesn't need excessive special effects to create something that is still visually engaging.

Monday, 28 September 2015

Textual analysis of she doesnt mind




I will be analysing She doesn't mind by Sean Paul.
this music video shows men using women for personal gain and not giving anything in return.


One theory that can be applied to this music video is Hodge and Kress's theory which says genres control the behaviours of producers of such texts and the expectations of potential consumers.
This music video contains lots of good looking women to try and attract attention for, this can be linked with the male gaze theory as men would be more likely to watch this music video as there are attractive women for them too look at, the director may have done this to create an entertaining music video while also gaining more viewers for the video.

There is a use of bright colours which is what can be expected of a pop music video as a wide range of people watch these music videos so they have to be appealing to all people that watch them, the bright colours are for the younger generations and the story line for the music video is for the older generations that watch them.