audience theory uses and gratification

Uses and Gratification - uses and gratification theory states that every media must has to fulfil a purpose.
these are:

• Identify - which is being able to recognise a product or person in front of you, such as role models that reflect similar values to you.
• Educate - to acquire information, knowledge or understanding.
• Entertainment - what you are consuming should give the audience a sense of enjoyment and a form of escapism from the real world.
• social interaction - which is the ability for media products to produce a topic of conversation between people.

I hope that my music video fulfils the purpose of entertainment and that audiences can enjoy my music video and also escape from the real world and forget the problems of their days while watching my music video.