changed music video idea

I changed the ideas for my music video and decided to use a different song, I used the song Sorry by Justin Bieber and decided I wanted to create a less serious, light hearted music video that would be enjoyable for the audience and would not much to understand the narrative of the video.

My ideas include me acting and pretending to be Justin Bieber driving round and singing with some friends. Trying to create a video, then me and one of the other characters would try to think of new ideas for the music video and the 2 characters falling out and try to become friends again.  

Pitch video

Best CD covers

Music video pitch write up

Production Hut

Around 6-8 weeks to complete the production. Around 3 weeks to film and the rest will be post production and editing.

Song choice: My song choice will either be: just can let her go by Rajiv Dhall, or jet life by Matt Easton. Both songs are upbeat and have a high tempo.

They are more aimed at younger teenagers aged 13-18 because these are the ages that generally listen to this style of music, however they are not just limited to these ages.

The effect will be low saturation and slow paced, this opposes the song because the song is a fast paced and upbeat I feel this will keep the viewer interested as it would not be what they were expecting from this type of music video.

The equipment needed will be a DSLR camera and a GO pro camera. The DSLR will be used for most of the shots while the GO pro will be used for some point of view shots and possible action shots. Using the DSLR will allow for good quality footage while also being quite versatile and allowing for a wide range of shots.

Fly High productions are a good competitive company that are good at all areas of productions and can be trusted to produce a good quality music video upon request, we produce professional quality music videos while also being able to enjoy the work.

While we will aim to get the desired effect in the shot during filming we can also get the effect in post-production as we have an expert team of editing and post-production effects so we get the desired effect for the customer.   

audience theory uses and gratification

Uses and Gratification - uses and gratification theory states that every media must has to fulfil a purpose.
these are:

• Identify - which is being able to recognise a product or person in front of you, such as role models that reflect similar values to you.
• Educate - to acquire information, knowledge or understanding.
• Entertainment - what you are consuming should give the audience a sense of enjoyment and a form of escapism from the real world.
• social interaction - which is the ability for media products to produce a topic of conversation between people.

I hope that my music video fulfils the purpose of entertainment and that audiences can enjoy my music video and also escape from the real world and forget the problems of their days while watching my music video.

Star theory

Hall reception theory

Hall reception theory focuses on the role of the audience when interpreting a media text, it states that audiences can interpret an identical media text completely differently from each other. this suggests that all media texts are polysemy which means that they have multiple meanings.
It says that the factors that can affect the way a media text is interpreted are:

• Gender
• Age 
• Class
• Family
• Self-image
• Religion
• Ethnicity 
• Location
• Education
• Nation

Audiences can take either a:

• Dominant/preferred understanding - for my music video this would be the fact that i am having fun and enjoying myself, while also creating a bit of 'mick' take music video.
• Oppositional meaning - this would be that the audience do not enjoy the music video i create and that they feel i am just copying someone else's ideas.
• Or a negotiated meaning - this would be the audience enjoy my music video but they feel that my music video is not solely original.