textual analysis of Just cant let her go

This music video contains lots of colour which attracts the viewers eye.
It contains lots of jump cuts and fast paced shots which matches the music because it is fast paced and loud. In my opinion the target audience for this music video would be people aged between 12-18 because this age range is mostly likely to be able to associate themselves with the characters in the music video.
I think the director would want to the audience to be an active audience and enjoy watching the music video as he has included lots of bright and eye catching colours to try and keep the audiences attention.


It contains the male gaze theory, as in the music video lots of males are 'gazing' at the female character in a specific way, with the intent to have some relationship with the female character in the video.


The clothes the characters are wearing and the way they present themselves suggests that the main female character is based upon her looks and her ability to attract men, she does this with the clothes she wears; bright clothes which show off her looks and figure.


Where as the main male character looks to be based on his intellect and ability to do the right thing which helps other people, he is present as almost a hero in disguise as he is always protecting the girl and trying to ensure she is safe.